Some experts in the financial field say that getting into the investment world, though lucrative, can be quite challenging and is not for the faint of heart. With the economy riding back and forth, investing into the right stocks doesn’t seem possible. But, information technology has allowed folks from all over the world to have a go at the stock investment world.Investing in the stock market is still as hot today as it has ever been. Investors are still willing to dive in no matter what the market situation. So, for those who are thinking of getting into the game, here are a few tips to keep in focus:Know that the stock market is a very risky businessA lot of people think that its an easy thing to buy stocks. And it could be. Truth is anybody who wishes is capable of doing so. But the problem is that only a few individuals know when to sell, which is said to be the heart of the stock market. One of the best advice I’d ever gotten was not to bet the house on it, meaning not to gamble everything you possess, especially if you have no in-depth knowledge or understanding of how it really works.Have an “exit strategy”When investing, many experts incorporate this. The idea is to ride the stock really high, and at the same time maintain an exit strategy in case things should falter. This is where the liquidity of the investment is critical to one’s business. Know that whatever liquidity you have can be changed into cash.Make a habit of investing in what you are comfortable with.Let’s say an IPO of a big company look very promising. It is essential for you, as an investor, not to make the investment if you’re not prepared to risk your money on it. This way, you feel comfortable about your investment and will be able to keep a piece of mind in the process.Keep in mind that most experts recommend that you incorporate your everyday costs into your stock investment strategy. The most important thing about investing in stocks is not so much about picking out the winners, but rather to avoid picking the losers at all cost.